Let’s be honest: most people want to save money, but very few enjoy the process. Budgets feel restrictive, spreadsheets are boring, and vague goals like “save more” rarely survive past the first unexpected expense. That is exactly the problem Goal’d was built to solve.
Goal’d is a next-generation financial app designed to turn intention into action. Instead of overwhelming users with numbers, it transforms income and spending into a clear, visual plan that shows exactly how and when savings goals can be achieved. No guesswork. No unrealistic promises. Just a practical roadmap from where you are now to where you want to be.
Built by Industry Insight, Not Guesswork
Goal’d was founded by Dan Helbing and Blake Hall, two professionals from very different fields, united by the same frustration with how difficult saving money has become.
Dan Helbing is a mortgage broker who has spent years in the finance industry, working directly with everyday Australians. Through his experience, he repeatedly saw capable, hardworking people struggle to save — not because they lacked discipline, but because they lacked visibility and structure. Complex systems, unclear goals, and unrealistic expectations were holding people back.
Blake Hall, a civil engineer by trade, brought a problem-solving mindset to the table. Accustomed to building systems that are efficient, logical, and outcome-driven, Blake helped translate financial complexity into something practical, visual, and easy to understand.
Together, they built Goal’d to solve a problem they knew intimately: making saving feel achievable, not overwhelming.
Turning Money Into a Visual Plan
At the heart of Goal’d is clarity. Once users connect their income and spending, the app analyses real cash flow and converts it into a visual plan that answers a crucial question:
“When can I realistically reach this goal?”
Whether it’s a holiday, a house deposit, a car, or simply building financial breathing room, Goal’d assigns realistic timelines to each goal. Progress is visual, dynamic, and constantly updated — turning abstract numbers into something users can actually see and track.
Realistic Goals That Fit Real Life
Unlike traditional budgeting tools, Goal’d doesn’t assume perfect behaviour. It understands that life includes weekends, coffees, and unexpected expenses. Instead of punishing users for spending, the app works with their habits to create goals that are sustainable long term.
The result is a system that encourages consistency rather than perfection — the key factor in actually achieving financial goals.
Meet Goal’d Buddy: Your Personal AI Savings Assistant
One of Goal’d’s most powerful features is Goal’d Buddy — an AI-driven assistant built directly into the app.
Goal’d Buddy allows users to ask real-world financial questions in plain language. Want to know how a big purchase will affect your goals? Just ask.
For example:
- “How far back will this purchase set my holiday goal?”
- “Can I still afford this if I adjust my spending?”
- “What do I need to cut back on to stay on track?”
Instead of vague answers, Goal’d Buddy provides clear outcomes. It will either show exactly how far a purchase pushes your goal timeline back, or offer practical adjustments to spending that allow you to make the purchase without derailing your progress.
It’s financial decision-making, simplified — no spreadsheets, no stress.
Saving Is Better With Mates
Money doesn’t have to be a solo journey. Goal’d includes a social comparison feature that lets users connect with friends to see who’s saving more and who’s staying consistent.
This friendly competition creates accountability and motivation without judgment. It turns saving into something shared, social, and surprisingly fun — helping users stay on track longer.
A Smarter Way to Think About Money
Goal’d adapts as life changes. Income fluctuates. Expenses appear. Goals evolve. The app recalibrates automatically, keeping users informed without forcing them to start over.
More than a budgeting tool, Goal’d represents a shift in how people interact with their finances. It replaces confusion with clarity, anxiety with confidence, and passive intention with active progress.
Because saving money shouldn’t feel impossible — it should feel Goal’d.
To follow the journey, updates, and tips from the team behind the app, check out Goal’d on Instagram and stay connected as the future of saving takes shape.
