Author: Alyssampg

Apple’s ‘spring loaded’ 2021 event opened with colour and sunny skies mirroring the opening message, ‘after the challenges of the past year we’re optimistic that brighter days are just in front of us.’ A sentiment that I’m sure we can all get behind. The lineup for the event included new products such as the Airtag, and upgraded icons of the iMac and iPad Pro. The event centred around the idea of optimism and colour, particularly with the new vibrant iMac. Although the exception was the iPad Pro commercial reel, with a sequence cut from Mission: Impossible, where Apple’s curly-haired version…

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