Placing the ‘custom’ in ‘customer’.
You’ve seen them before, all over Instagram. There’s a reason why, they look good, taste better and are delivered to your door!
Melbourne is known to many as the most liveable city in the world. It wasn’t always that way. It was the rise of startups, cool businesses and ideas that changed the landscape of an old fish and chip, a beer with a parma and standard eggs on toast type of Melbourne. Don’t get us wrong—the above is amazing. However, Melbourne was just that. A mediocre second child to Sydney’s cool beaches, hip bars and NYC style eateries.
Then smashed avo, bespoke cocktail bars and speakeasy bars popped up all around the state. Enter creative prospects like The White Label. An artisan cocktail company creating aesthetically pleasing and pallet inducing cocktails delivered to Melburnians and even abroad. Instagram has vastly changed the way we shop, eat and drink. Uber Eats and just about every other delivery app on your smartphone has too. The White Label is an adaptation to the times. A prospect focusing on pleasing customers in every way possible. We don’t want standard drinks anymore. We want different, and demand has pivoted in the best way possible—the direction of personal touch. A suit is best when it’s tailored, a meal is best when you change it, and now drinks can be custom built to satisfy our inner hunger for TLC.
The custom label cocktail company allows you to create your own labels on a variety of cocktails, making for a very Melbourne experience. One that centres around exclusivity and custom delivery, literally! You may think this is a sponsored article, and we don’t blame you for thinking that. However, the truth is—this is a feature proving Melbourne’s ever-growing and ever-changing demand for personalisation is being met by companies like The White Label, who have heard and seen a major cultural shift in the eyes of the customer.
Summer is around the corner and custom cocktails in the sun after a seven-month lockdown isn’t just a request; it’s a necessity. The White Label’s founder Mackenzie Casey is by no means foreign to the startup world. Casey spent four years in the big apple, the concrete jungle, NYC. It was here she found an ever-growing desire for personalisation. Who can blame her? If anyone has spent time in New York, you’ll know too much time spent in the city that never sleeps can make you feel like a number on a locker or a small fish in a big pond. People come and go, drink coffee on the run, take orders, deliver items, serve tables, food, drinks—all while not stopping or taking a moment.
Here’s where Mackenzie outlined the effect of personalisation. A custom item whether it be a cocktail, wallet, glass or phone. Uncovers thought and meaning. In a world moving quicker and snappier than ever, the need for a ‘thoughtful moment’ means more to an individual than it did years ago. Here we understand why a cocktail that not only looks great but tastes great tastes even better because you made it. Whether you made it for a loved one, or yourself, you put time and care into the end product. It tastes better because it is ultimately ‘yours’.
A trip to NYC and a changing hometown—Melbourne. Meant Mackenzie Casey curated a recipe for success. Mackenzie Casey started The White Label after she was asked to come up with a popup bar in Melbourne’s leafy hot spot South Yarra, in the lobby of a boutique hotel. After experiencing significant demand from the popup, she knew she wanted to bring the concept into your very own home.
While Christmas is upon us, The White Label is providing various choices to bail you out of a disappointing Christmas gift. So throw away the aftershave or last-minute perfume buy, we have the following suggestions instead.
Espresso Martini Cocktail Contains:
Vodka, Cold Drip Coffee, Butterscotch
Serving Suggestions:
Froth is key. Shake as hard as you can and as fast as you can in a cocktail shaker with ice for about 12 seconds, pour into a chilled martini glass and enjoy. Garnish with 3 coffee beans.
Lifespan:
All of The White Label cocktails are hand-poured, and made-to-order with only the freshest ingredients. We suggest you enjoy this cocktail within 3 months of receiving it.
Refrigerate between 4-7ºc. Consume within 2 days of opening.
13.5% ABV • 2.2 Standard Drinks • 200mL
13.5% ABV • 3.9 Standard Drinks • 350mL
Negroni Cocktail Contains:
Gin, Vermouth, Campari
Must we say anything at all? Gin, Vermouth and Campari. A bitter perfection.
Serving Suggestions:
Pour into a glass with a large ice cube, garnish with an orange peel.
Lifespan:
All The White Label cocktails are hand-poured, and made-to-order with only the freshest ingredients. We suggest you enjoy this cocktail within 3 months of receiving it.
Refrigerate between 4-7ºc. Consume within 2 days of opening.
23% ABV • 3.6 Standard Drinks • 200mL
23% ABV •6.3 Standard Drinks • 350mL
