It’s the one store everyone wanted and finally got.
Everybody in Melbourne travels far and wide to shop at Chadstone shopping centre. While the rather ample retail space has almost every store you can think of, it’s always missed a flagship Ralph Lauren store. Chadstone stores are notorious for creating an ultra-lux and different shopping experience from most shopping centres in Melbourne.While the retail space is rapidly changing to combat online sales, flagship stores are pioneering broader brand experiences for their customers. Stores no longer just sell clothes. They provide an opportunity to explore the brand’s personality through store layouts, design and architecture. The newest edition to Chadstone Shopping centre will see the first ‘World of Ralph Lauren’ store open to Australians.
Set across two levels, the limestone-finished store will provide customers with 4000sqm of Ralph Lauren goodness. The store is hardly just a retail space, with the boutique store incorporating digital touchpoints to take consumers on a historical journey through the brand’s expansive past. Most who shop at Ralph demand the prevailing Purple Label and Double RL that isn’t typically available in stores. However, the new Chadstone store will provide the sought after Ralph designer lines for the first time.
Ralph Lauren Chadstone is located at Unit 426, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone, VIC. For more information, visit ralphlauren.com.au
